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PAX and AAP Team Up for 2nd Annual ASK Day

Josey1Josey1 Member Posts: 9,598 ✭✭
edited June 2002 in General Discussion
PAX and AAP Team Up for 2nd Annual National ASK Day on June 20th


PAX and AAP Team Up for 2nd Annual National ASK Day on June 20th
PAX and AAP Team Up again to Send a Critical Summer Message to Parents: ASK if there are Guns where your Children Play

Thousands of Flowers to be Planted on National ASK Day--June 20th--to Symbolize the Children's Lives that can be Saved from Gun Violence

New York, NY - Each year over 3,000 children in the United States lose their lives to gun violence. In response, PAX - Real Solutions to Gun Violence and the American Academy of Pediatrics (AAP), created the ASK (Asking Saves Kids) Campaign, an innovative and life-saving campaign that urges parents to ASK their neighbors if they have a gun in the home before sending their children over to play. It is based on the fact that over 40 percent of homes with children have guns, almost half of which are left unlocked or loaded.

National ASK Day will take place on Thursday, June 20, 2002, the day before the official start of summer and a time of year schools are letting out and children will be playing more often in other homes. Special events will take place in dozens of communities nationwide.

The National ASK Day Press Event will take place at 10:00 am in New York City at Sara D. Roosevelt Park (Chrystie and Stanton Streets). Parents who have lost children to gun violence, as well as celebrity parents and public health and safety officials, will plant 3,365 daisies - one for every child lost to gun violence last year. The flowers will serve as a symbol of the children that can be saved through the simple message of the ASK Campaign. Speakers and participants at the press event include AAP President Dr. Louis Z. Cooper, PAX Co-founder Dan Gross, as well as Carole Price and Marc Mathieu--parents who have lost children to gun accidents in other people's homes--and celebrity parents and supporters, including Bebe Neuwirth and Rosanne Cash.

ASK Day events and activities will take place in cities nationwide, including Atlanta, Baltimore, Chicago, Dallas, Durham, Las Vegas, Los Angeles and San Francisco.

"The ASK Campaign finally gives all parents something real that can be done to protect our children from the danger of gun violence. That's why so many communities across the country are participating in ASK Day and why parents everywhere are already asking about guns in the homes where their children play," said PAX Co-founder Dan Gross, whose younger brother was critically injured in the 1997 shooting atop the Empire State Building.

To strongly reinforce the National ASK Day message, the AAP will issue a Summer Safety Advisory that will be distributed to parents through 57,000 member pediatricians nationwide. The advisory includes a poster that will be prominently placed in pediatricians' offices as well as a handout for patients with information about the ASK Campaign and tips for parents about how to ask other parents about guns in the home.

"As pediatricians we often see firsthand the disability and death caused by firearms. That is why spreading the ASK message to parents is essential. The AAP is proud to have a part in National ASK Day through the issuance of the Summer Safety Advisory. By providing pediatricians with an advisory to disseminate to their patients, we are giving parents across the country invaluable instruction in the life saving message of the ASK Campaign," said AAP President Louis Z. Cooper, MD.

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The ASK (Asking Saves Kids) Campaign is based on the fact that over 40 percent of homes with children have a gun, and almost half these guns are left unlocked or loaded. Since its launch in fall 2000 the ASK message has been seen in TV and print over 500 million times and parents nationwide are beginning to ask about guns where their children play. In 2001, the ASK Day message achieved over 200 million audience impressions, including an appearance on The Today Show, a feature in Good Housekeeping Magazine, news coverage on over 100 television stations, and coverage in over 200 newspapers and magazines. ASK Day 2001 won a PSRA Big Apple Award for best cause-related marketing program of 2001.

PAX - Real Solutions to Gun Violence is the largest non-political organization dedicated to ending the gun violence crisis in America. PAX's mission is to position the gun violence epidemic for what it really is - an urgent public health crisis with practical solutions that all Americans can embrace. For more information on PAX and the ASK (Asking Saves Kids Campaign) visit www.pax.com.

The American Academy of Pediatrics is an organization of 57,000 primary care pediatricians, pediatric medical subspecialists and pediatric specialists dedicated to the health, safety and well-being of infants, children, adolescents and young adults. For more information on the AAP, please visit www.aap.org.

The ASK (Asking Saves Kids) Campaign was created by PAX-Real Solutions to Gun Violence
in collaboration with the American Academy of Pediatrics

ASK is sponsored by: American Medical Association

ASK is endorsed by:

American Federation of Teachers
American Public Health Association
Children's Defense Fund
The Interfaith Alliance Foundation
National Association of Children's Hospitals and Related Institutions
National Association of Pediatric Nurse Associates and Practitioners
National Education Association
National Head Start Association
National Parenting Association
Physicians For Social Responsibility
Police Executive Research Forum
Police Foundation

http://www.jointogether.org/gv/news/alerts/reader/0,2061,551809,00.html


"If cowardly and dishonorable men sometimes shoot unarmed men with army pistols or guns, the evil must be prevented by the penitentiary and gallows, and not by a general deprivation of a constitutional privilege." - Arkansas Supreme Court, 1878
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