In order to participate in the GunBroker Member forums, you must be logged in with your GunBroker.com account. Click the sign-in button at the top right of the forums page to get connected.

The PEA

Ricci.WrightRicci.Wright Member Posts: 5,128 ✭✭✭✭
in General Discussion

Apr 14, 2021The Pea Car was specifically commissioned for a TV commercial.It is, of course, custom built to certain predetermined specifications for the occasion. It was shaped like a pea as part of a marketing gimmick and partnership with Birds Eye Peas to advertise their product and promote healthy eating. The Pea Car aired on a December 2005 commercial for Birds Eye Peas, noticeable as a Volkswagen ... specifically because of the trademark lights.

London-based company Asylum took the lead in producing the car and was ultimately responsible for its manufacturing, and they were able to complete the pea-shaped car in its custom entirety in approximately six weeks. When the car was complete, it weighed 1,653 pounds and could only reach 60 MPH. Admittedly, that's not the highest top speed, but it was high enough to go where it needed to go in the commercial.

Further, the Pea Car lacked any gears. Production was very intricate, using the chassis from an off-road go-kart to start with and combining it with the engine from a Honda. The lights were the only part courtesy of a Volkswagen Beetle. Wing mirrors came from a specialist shop, with all the other parts being made to order, including the fiberglass body panels.

image.png
image.png


· Share on FacebookShare on Twitter

Comments

Sign In or Register to comment.